Hekuran Avdili
Creative Director AI, Prompt Engineering and Visual Research in Zürich.
I work at the intersection of AI art, visual research and creative direction. The focus is on images that are not only generated but designed, guided and art-directed.
Timeline.
- 1989 Born.
- 2005 Painted the first oil painting.
- 2008 Started as a graphic designer.
- 2011 Began working in the advertising and design industry.
- 2015 Graduated from ADC Creative School.
- 2016 Became an independent Art Director for agencies and direct clients.
- 2017 Became SGD Expert Member.
- Late 2021 First Midjourney prompts via Discord. The daily practice begins.
- Mid 2022 Fully specialized in generative AI.
- Late 2023 Completed advanced studies in Interaction Design.
- Since 2025 Examination expert for the Swiss Federal Professional Examination for Concept Designers and Copywriters, with a focus on AI.
- Since Nov 2025 Creative Director AI at TBWA Switzerland, The Disruption Company.
