Creative Director AI & Prompt Engineering

Directed by hand, rendered by machine.

Visual work with generative AI, between identity, technology and storytelling. Carefully crafted imagery where aesthetic research meets precise art direction.

Work.

AI-first. Image worlds, editorial series and crafted visual systems.

EINWEGMENSCH — IPFO Haus der Fotografie Olten

IPFO Haus der Fotografie Olten · 2026 · AI Artist

EINWEGMENSCH

A human figure built from nothing but plastic waste: transparent, hollow, disposable. Official Selection at IPFO Haus der Fotografie Olten 2026.

Fragmented Identity — AI in Marketing Konferenz

AI in Marketing Konferenz · 2026 · AI Artist

Fragmented Identity

Identity as a fragile construction: six large-format works, exhibited at AI in Marketing 2026, Switzerland's largest AI marketing conference.

Salt Tram Zürich — Salt

Salt · 2025 · AI Visuals, Prompt Engineering, Production

Salt Tram Zürich

A fully wrapped Zürich tram for Salt: the city's heraldic lions living the connected everyday, generated with AI and riding the VBZ network for a year.

#ChildRightPlay — UNICEF Schweiz und Liechtenstein

UNICEF Schweiz und Liechtenstein · 2025 · Creative Direction, AI Production

#ChildRightPlay

Social campaign for the International Day of Play: adults transformed into their childhood toys, for the right of every child to play. National press coverage.

GINESTA Immobilien — GINESTA Immobilien

GINESTA Immobilien · 2025 · Art Direction, Prompt Briefing, Prompting, Postproduktion

GINESTA Immobilien

Four campaign visuals for GINESTA Immobilien, created entirely with AI: agency briefing translated into 2500-character precision prompts.

Echoes of Geometry — Fine Art Series

Fine Art Series · 2025 · AI Artist

Echoes of Geometry

The digital as living matter: geometric structures that behave like nature. Silver, HAICA Award Germany 2025.

Fragile Harmony — Fine Art Series

Fine Art Series · 2025 · AI Artist

Fragile Harmony

Beauty exists in the pause between becoming and fading. Special Award, AI Design Award 2025, selected by Creativa Magazine.

Threaded Identity — Fine Art Series

Fine Art Series · 2025 · AI Artist

Threaded Identity

What is left of a person when the face disappears? Official Selection, IPFO Haus der Fotografie Olten 2025, Category AI.

Multiverse of Threads — Fine Art Series

Fine Art Series · 2025 · AI Artist

Multiverse of Threads

Woven objects as portals: every stitch holds a parallel narrative. Special Award, AI Design Award 2025.

The Stage of Ordinary Things — Fine Art Series

Fine Art Series · 2025 · AI Artist

The Stage of Ordinary Things

Everyday objects step into the spotlight: dressed, animated, full of attitude. Special Award, AI Design Award 2025.

Unreal Threads — Fine Art Series

Fine Art Series · 2025 · AI Artist

Unreal Threads

Soft-toy creatures between matter and emotion, childlike and uncanny at once. Special Award, AI Design Award 2025.

Fragments of Perception — Fine Art Series

Fine Art Series · 2025 · AI Artist

Fragments of Perception

A face composed of fragments: part skin, part fabric, part memory. Finalist, AI Design Award 2025.

Hybrid Essence — Fine Art Series

Fine Art Series · 2025 · AI Artist

Hybrid Essence

Animals reimagined in an almost human presence, between reality and dream. 2nd Place, AI Design Award, Conceptual & Fine Art.

The Faceless 2.0 — AI Art Magazine

AI Art Magazine · 2024 · AI Artist

The Faceless 2.0

Blurred figures without identity: on the loss of personal uniqueness in the digital age. Published in AI Art Magazine, First Edition.

The Faceless Series — IPFO Haus der Fotografie Olten

IPFO Haus der Fotografie Olten · 2024 · AI Artist

The Faceless Series

Blurred figures without recognizable features: the original Faceless series, selected at IPFO Haus der Fotografie Olten 2024, Category AI.

Knitted Foods — Fine Art Series

Fine Art Series · 2024 · AI Artist

Knitted Foods

Food reimagined as crochet craft: a dialogue between the crafting traditions of our ancestors and the technology of tomorrow. GooSee Award Shortlist.

Atupri Intense — Atupri Gesundheitsversicherung

Atupri Gesundheitsversicherung · 2024 · Concept, AI Visuals, Art Direction

Atupri Intense

A letter from your future self: black and white future health scenes with sparing colour accents, for the launch mailing of Atupri Intense.

Wo dein Job Reha macht — Vamed Schweiz

Vamed Schweiz · 2024 · AI Image Worlds, Visual Development

Wo dein Job Reha macht

Employer branding for Vamed Schweiz: real employees transposed into AI-generated Swiss landscapes, each with a touch of magic.

Zürich MICE Visuals — Zürich Tourismus

Zürich Tourismus · 2024 · AI Visual Development

Zürich MICE Visuals

AI-generated image world for a Zürich Tourismus whitepaper: the city as a congress destination, from lake cruise to Prime Tower.

Make. Future. Happen. — UNICEF Schweiz und Liechtenstein

UNICEF Schweiz und Liechtenstein · 2023 · Art Direction, AI Artist

Make. Future. Happen.

First AI-generated billboard campaign in Switzerland: children's visions of the future. Lürzers Archive, Swiss Out of Home Award Shortlist.

Tablet Abo Bildwelt — Tamedia

Tamedia · 2023 · Prompt Engineering, Art Direction, Graphic Design

Tablet Abo Bildwelt

Newspaper worlds folded from real Tamedia pages: an AI image concept for the tablet subscription, refined with real print clippings.

Recognition.

Selected awards and recognitions from over 15 years in advertising, design and AI art.

2026 IPFO Haus der Fotografie Olten · «EINWEGMENSCH» Official Selection
2026 AI Design Award 2025 (International) · Fragile Harmony, Fragments of Perception, Multiverse of Threads, TSOOT, Unreal Threads Finalist & Special Award
2025 HAICA Award (Deutschland) · «Echoes of Geometry» Silver
2025 Creativa Magazine (International) · creativamagazine.com Selected
2025 IPFO Haus der Fotografie Olten · «Threaded Identity», Category AI Shortlist
2025 AI Design Award (International) · «Hybrid Essence», Conceptual & Fine Art 2nd Place
2024 AI Art Magazine · «The Faceless 2.0», First Edition Selected
2024 IPFO Haus der Fotografie Olten · «The Faceless Series», Category AI Shortlist
2024 Lürzers Archive 225th Edition · «Make. Future. Happen.», UNICEF AI Campaign Selected
2024 GooSeeAward · Category «AI meets Reality» Shortlist
2023 Swiss Out of Home Award · «Make. Future. Happen.», UNICEF Shortlist
2020 SwissPosterAward · Campaign «Kunstrahmen» Shortlist
2020 Ads of the World · 3 campaigns selected Selected
2019 SDV Award Social Media & E-Mail · Sanagate Herbstkampagne Gold
2019 SDV Award Art Direction & Production · Bündnerfleisch «Energy at its Finest» Gold
2018 ADC Award Klein aber fein · «#SaveMeFromMyNiceLife» Shortlist
2016 ADC Award Creative Media · JUMBO Baumarkt «#FiftyShades» Shortlist
2015 ADC Young Creatives Cyber · Die Mobiliar Shortlist
2014 ADC Young Creatives Film · PostMail «Wachs» Gold
2014 ADC Young Creatives Film · PostMail «Keine Werbung» Shortlist
2012 ADC Young Creatives Plakat · Cailler Shortlist
2009 Berufsschule für Gestaltung Zürich · Gold in Design/Gestaltung Gold

Beyond the work

The Wall.

Daily prompting since 2021. Unsorted, unfiltered: the research behind the work.

Capabilities.

A focused spectrum, from commercial visual worlds through strategic AI consulting to artistic conception.

Brand-aligned image worlds, campaign assets, and creative design concepts using advanced generative tools.

Strategic integration of AI workflows in creative departments, tools assessment, and customized training for design teams.

Fine art projects, exhibition concepts, and digital experiments exploring the boundaries of human-machine co-creation.

Overall visual guidance, design oversight, and aesthetic control to ensure ultimate quality in production.

Inspirational talks and professional keynotes demystifying complex generative processes into creative opportunities.

Less, but precise.

I work at the intersection of AI art, visual research and creative direction. The focus is on images that are not only generated but designed, guided and art-directed.

Over 15 years in advertising and design. Since 2022, fully focused on generative workflows: prompt structure, safe usage and commercially viable quality.

Let's talk.

Available for visual research, creative direction and brand-aligned AI production.