Tamedia · 2023 · Prompt Engineering, Art Direction, Graphic Design
Tablet Abo Bildwelt
For Tamedia's tablet subscription, a visual concept at the border between media art and product communication: objects folded from newspaper (a globe, headphones, a Swiss cross), generated with AI and refined with real clippings from Tamedia newspapers.
The idea
The diversity and depth of journalism, folded into objects: every visual is built from newspaper texture, connecting the printed heritage with the digital future of the tablet subscription.
Process
Early Midjourney explorations grew into complex compositions. To give the visuals a personal touch, they were finished with real cutouts from Tamedia newspapers: AI generation and traditional image craft in one workflow.
