Advertising · Branding · Concept

Commercial Work.

Concept and art direction from fifteen years of classic advertising. No models, no prompts. Ideas, craft and compositing.

Self-initiated · 2018 · Concept, Art Direction

Save me from my nice life. And book me. A self-promotion series that puts one freelancer into every adventure money can't buy. ADC Shortlist 2018.

Orani Malersysteme AG · 2020 · Concept, Art Direction

Every coat of paint is a masterpiece: empty antique frames on freshly painted walls. Shortlist, SwissPosterAward 2020.

Tibeter Jugendverein Europa · 2021 · Concept, Art Direction

Bloody Games: a campaign against the Beijing 2022 Winter Olympics that breaks the silence around Tibet, with visuals no one scrolls past.

Emmentaler AOP · 2023 · Art Direction, UX Design

The most rustic casino in Switzerland: a digital wheel of fortune built from an Emmentaler AOP wheel, staged in a barn in the Emmental.

Ypsomed · 2021 · Art & Creative Direction, Concept

Toolmakers wanted, recruited by the people whose lives their work improves: diabetics like seven-year-old Tamy, live on LinkedIn.

COMAG AG · 2022 · Concept, Art Direction

God said, let there be light. COMAG: already done. A biblical twist for a lighting and electrical engineering company.

Migros / Anna's Best · 2019 · Concept

Homemade pizza, perfect ravioli, fresh orange juice: three short films on enjoying the moment without giving up good food.

Jumbo Baumarkt · 2015 · Concept, Art Direction

Product slides before «Fifty Shades of Grey»: everything the eager fan needs, 200 metres from the cinema. Cheeky retail timing from 2015.