Tibeter Jugendverein Europa · 2021 · Concept, Art Direction
NoBeijing 2022
The Tibetan Youth Association in Europe works to shine a light on Tibet, a country whose rights and voice are stifled by Chinese pressure. When Beijing hosted the 2022 Winter Olympics, this campaign used the global stage to break the silence: Bloody Games.
The idea
Olympic rings made of barbed wire. Rifle targets that aren’t targets. The visuals translate the reality behind the games into the visual language OF the games: a wake-up call no one scrolls past, anchored by a microsite as the central information platform.
The platform
The microsite bundled facts, stories and sponsor visibility, because it is through supporters that Tibet’s story can be told boldly.
