Ypsomed · 2021 · Art & Creative Direction, Concept
Recruiting mit Purpose
Ypsomed improves the quality of life of diabetics worldwide. This recruiting campaign for toolmakers let the real end customers do the hiring: diabetics like Lena and seven-year-old Tamy appeared as recruiters on LinkedIn and Facebook: purpose as the strongest employer argument.
The idea
Nobody explains why a toolmaker’s job matters better than the person whose insulin pen depends on it. Instead of praising the employer, the campaign let the purpose speak: through the people it serves.
Impact
Combined with attractive employment conditions, the campaign filled open positions in record time.
