Hekuran Avdili

Self-initiated · 2018 · Concept, Art Direction

#SaveMeFromMyNiceLife

#SaveMeFromMyNiceLife — Self-initiated

Save me from my nice life. And book me. A self-promotion campaign that casts one freelance art director into every adventure imaginable: riding dragons, dining with robots, floating over Dubai. Shortlisted at the ADC Award 2018, category «Klein aber fein».

The idea

Freelancers have a nice life. That’s exactly the problem. The series stages the comfortable freelance existence as something to be rescued from: by new briefings, hard problems and real projects. Every visual is an over-the-top adventure with one consistent hero, composed long before generative AI made impossible pictures easy.

Recognition

Shortlist at the ADC Award 2018, category «Klein aber fein».

#SaveMeFromMyNiceLife — visual 2
#SaveMeFromMyNiceLife — visual 3
#SaveMeFromMyNiceLife — visual 4
#SaveMeFromMyNiceLife — visual 5
#SaveMeFromMyNiceLife — visual 6
#SaveMeFromMyNiceLife — visual 7
#SaveMeFromMyNiceLife — visual 8
#SaveMeFromMyNiceLife — visual 9
#SaveMeFromMyNiceLife — visual 10
#SaveMeFromMyNiceLife — visual 11
#SaveMeFromMyNiceLife — visual 12
#SaveMeFromMyNiceLife — visual 13
#SaveMeFromMyNiceLife — visual 14
#SaveMeFromMyNiceLife — visual 15