Migros / Anna's Best · 2019 · Concept
Anna's Best Kurzspots
Homemade pizza, perfect ravioli or freshly squeezed orange juice: three short films for Anna's Best show how effortlessly good food happens. The core message of the spots and the main campaign: enjoy the moment today, without compromising on good nutrition. With Jung von Matt/Limmat.
The idea
Convenience has an image problem; Anna’s Best has an answer. The three spots («Pizza», «Ravioli» and «Saft») celebrate the moment where near-homemade meets real life: dinner happens, enjoyment stays.