Emmentaler AOP · 2023 · Art Direction, UX Design
Casino Emmental
Casino Emmental: probably the most rustic casino in Switzerland, nestled between rolling hills in a lovingly restored hayloft. The proud Emmentaler AOP wheel serves as the template for a digital wheel of fortune. Art direction and UX design for an experience that plays as warmly as the region it comes from.
The idea
A cheese wheel is already a wheel of fortune. It just needed lights. The digital casino stages the Emmentaler AOP loaf as a glowing prize wheel in an idyllic barn, complete with win and lose moments and a prize entry flow.
The craft
UX design that keeps the fairground warmth: every screen, from spin to «Schade. Leider verloren.», stays inside the world of the barn.
