COMAG AG · 2022 · Concept, Art Direction
Es werde Licht
COMAG wanted to promote its lighting and electrical engineering services. The creative twist borrows the most famous lighting brief in history: «Gott: Es werde Licht! Comag: Schon erledigt.» Michelangelo's pointing finger, holding a light switch extension.
The idea
When your business is light, there is exactly one client bigger than all others. The campaign answers the divine briefing with Swiss efficiency (already done) and extends the idea into a second motif: brains built from skilled hands, for the engineering side of the business.
