UNICEF Schweiz und Liechtenstein · 2023 · Art Direction, AI Artist
Make. Future. Happen.
The first AI-generated billboard campaign in Switzerland: for the Swiss Economic Forum, UNICEF presented 23 visions of the future created with AI. Selected in Lürzers Archive 225th Edition, shortlisted at the Swiss Out of Home Award.
The idea
How can UNICEF inspire 1,000 leaders from business, science, politics and media? By demonstrating its innovative power with eye-catching visions of the future (/imagine [children building new toys]), presented in an open gallery that became the talk of the town in Interlaken.
Impact
Over 100,000 organic impressions, national news coverage, and a door opener for UNICEF at the Swiss Economic Forum. Other AI artists started creating their own visions after the campaign.
Recognition
Selected for Lürzers Archive 225th Edition. Shortlist at the Swiss Out of Home Award.
