Wo dein Job Reha macht — Hekuran Avdili

For the rehab clinic group Vamed Schweiz (with C-Factor), an employer branding image world that combines real employees and patients with AI-generated Swiss landscapes, plus one magical element per visual, as an honest «AI watermark».

The idea

Vamed’s rehab clinics stand apart from urban acute hospitals: in location and in working conditions. The campaign concept «Wo dein Job Reha macht» translates this into an unusual mix of two worlds: real people and equipment, transposed into idyllic AI-generated landscapes recognizably Swiss.

The AI watermark

To make clear these are not real landscapes, every visual carries a magical element: dolphins in a Swiss lake, flamingos glittering in moonlight, an oversized blue mushroom in the forest, a dragon circling in the distance.

Rollout

Nine key visuals across the career site, job ads, social media and career fairs. All touchpoints rebuilt around the new employer value proposition. The final campaign layouts close the gallery below.