GINESTA Immobilien · 2025 · Art Direction, Prompt Briefing, Prompting, Postproduktion
GINESTA Immobilien
The visual ideas came from the agency. I translated the briefing into a precise prompt briefing and refined it. Four visuals created entirely with AI: art direction, prompting and finishing from one source, ready for print and digital.
The principle
The more precise the input, the better the output. In this project the prompts ran to about 2,500 characters, controlling composition, lighting, material and style rules exactly, so four separate visuals hold together as one consistent series.
Process
The agency briefing was structured and translated into clear image rules, then formulated as a prompt briefing. With ChatGPT as sparring partner for structure, wording and variations, the specs were rendered in Google Imagen 4 and 4 Ultra: iterative testing, versioned prompts, side-by-side comparison, fine-tuning for consistency.
