Hekuran Avdili

Zürich Tourismus · 2024 · AI Visual Development

Zürich MICE Visuals

Zürich MICE Visuals — Zürich Tourismus

An AI-generated image world for a Zürich Tourismus whitepaper on meetings and congresses: the city as a MICE destination (autumn lake cruises, the Uetliberg railway, keynote stages and lakeside aperitifs), rendered consistently in one editorial look.

The idea

Instead of licensing stock imagery, the whitepaper got its own coherent visual world: fifteen scenes of congress life in Zürich, from keynote stages to chocolate factory visits, all following one light and colour logic.

Why AI

Speed and consistency: an entire editorial image world in one style, produced in days, including scenes that would be impossible or costly to photograph.

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